International Transformation Foundation Brochure

Case Study: Donor Engagement Brochure for Clean Water Access in Africa
Client: International Transformation Foundation, Inc.
Website: https://www.itf-us.org/
Project Lead: Maya Parkins, Communications Director
Project: Donor Brochure Design and Messaging Strategy
Campaign Type: Print & Digital Marketing | Donor Engagement | Program Promotion
Tools Used: Canva, Adobe InDesign, Google Analytics, SEO Best Practices
Timeline: February – June 2025

Overview:
As Communications Director at International Transformation Foundation (ITF), Maya Parkins led the development of a powerful donor brochure designed to articulate the organization’s life-changing clean water initiatives across rural African communities. The goal of the project was to position ITF as a trusted and impactful nonprofit partner, clearly communicating how access to clean water keeps children—especially girls—in school and out of daily water-fetching responsibilities.

The brochure served as a dual-purpose asset: a tool for cultivating current donor loyalty and a visually compelling introduction for potential donors, partners, and community stakeholders.

Challenge:
Although ITF had a strong mission, they lacked updated, donor-facing print and digital marketing materials that clearly communicated the scale and impact of their work. Existing collateral was outdated, text-heavy, and lacked emotional storytelling—making it difficult to inspire action or connect with modern philanthropic audiences.

The challenge was to create a brochure that was:

Visually dynamic and emotionally resonant

Strategically aligned with the newly refreshed mission and vision

Tailored to donors’ interests and motivations

Easily distributable both in print and digitally

Objectives:
Design a clear, emotionally compelling brochure that builds trust and inspires giving

Highlight the tangible impact of clean water projects—especially how they help keep children in school

Reflect the organization’s new mission/vision statements and brand identity

Provide program overviews and donation options that guide action

Create a layout suitable for both print distribution and email/web PDF format

Strategy:
Message Alignment & Brand Clarity
To ensure consistency, Maya Parkins, first, worked with leadership to reframe ITF’s mission and vision statements, grounding them in current project realities and long-term goals. These statements became the foundation for every section of the brochure—from the opening headline to the call-to-action.

Audience-Centered Storytelling:
Maya Parkins focused the brochure around real-world stories and imagery from the field—specifically children and families who now have clean water and can pursue education. This narrative approach gave potential donors a clear sense of the human stakes and outcomes of their support.

Purposeful Design for Print & Digital:
Using Canva Pro and Adobe InDesign, Maya Parkins created a tri-fold layout that combined:

High-quality photos

Clean infographics showing the impact of water access (e.g., “Hours saved daily by school-aged girls”)

Program summaries and donation tiers

QR code and direct call-to-action for online donations

Performance & Distribution Strategy:
Once complete, the brochure was:

Uploaded to the website and optimized for SEO to appear in relevant donor searches (e.g., “clean water nonprofits Africa”)

Sent in digital format to our newsletter list and featured in our new donor welcome packet

Printed for use at fundraisers, school fairs, and partnership meetings

Results:
Stronger Donor Messaging & Retention

The brochure became the centerpiece of donor outreach for Q2 2025

Helped increase repeat donor engagement by 28% (tracked via email follow-ups and website visits through QR code scans)

Increased Visibility:

Served as an anchor asset for the website refresh, helping clarify ITF’s offerings and improving time-on-page metrics by 40%

Used at school fairs and presentations, helping boost local engagement and student-led fundraising efforts

Strategic Internal Use:

Provided staff and board members with unified messaging and talking points, creating cohesion across fundraising conversations and media outreach

Conclusion:
This brochure project illustrates how precision marketing and communication skills can amplify an organization's mission and reach the hearts of donors. At Idea Craft Strategies, Maya Parkins specializes in helping mission-driven organizations like ITF translate complex challenges into clear, compelling marketing materials that build community, inspire generosity, and drive social impact.