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Our Services

Return On Investment

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At Idea Craft Strategies, we deliver measurable ROI by transforming creative ideas into targeted campaigns that increase visibility, strengthen engagement, and drive growth for our clients.

Fundraising / Donations Focus

Based on prior campaigns featured in my portfolio (see Womenful Voice and International Transformation Foundation), I often achieve a 25-40% increase in donor engagement within 3-6 months. If you invested $X in a targeted communications and social media campaign, I project you could see a 2x-3x return in donation revenue over that period, depending on campaign scale and audience readiness.

Efficiency & Cost Savings

One of the less noted but valuable returns is efficiency. In past roles, by reworking content workflows, introducing clearer brand messaging tools, and aligning cross-departmental input, I’ve helped reduce internal time spent on campaign revisions by ~25-30%. In practical terms, that means your team can spend less time clarifying content, less back-and-forth in approvals, and more time executing high-impact work.

Awareness / Engagement Growth

With strategy, improved content and consistent messaging, I have helped clients increase their social media reach by 50%+ and see newsletter open rates rise by 10-20%. For your organization, I estimate that within 3 months, you’ll see at least a 30% increase in engagement (likes, shares, comments) and a 20% increase in subscriber growth, assuming consistent investment and cooperation in content development.

Combined/Multi-Metric ROI

Here’s a conservative projection based on your goals:


• Within the first 3 months: +25% social media engagement, +15% growth in followers, +10% in newsletter open rates.
• In 6 months: a measurable increase in donor contributions (20-30%), improved attendance or participation in events or programs, and more efficient internal communications processes (less time on revisions and coordination).


These improvements will more than offset the investment in strategy, content, and execution.

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