Womenful Voice: Menstruation is Power Graphic Design

Case Study: Menstruation is Power — A Campaign to Break Shame and Build Futures for Girls in Haiti
Client: Womenful Voice, Inc.
Website: https://www.womenfulvoice.org
Project Lead: Maya Parkins, Marketing Director
Role: Strategy, Creative Direction, Social Media, Cross-Team Management
Project Timeline: Spring–Summer 2025
Location: USA & Haiti

Background:
In Haiti, thousands of adolescent girls miss school every month due to a lack of access to menstrual products and pervasive shame surrounding menstruation. At Womenful Voice, Inc., a nonprofit dedicated to empowering Haitian women and girls, we saw an urgent opportunity not just to normalize menstruation, but to turn it into a point of pride and power.

As the Marketing Director, Maya Parkins led the strategic development, visual design, and social activation of the “Menstruation is Power” campaign—a multimedia, mission-driven initiative designed to foster bodily autonomy, educational access, and menstrual equity.

Challenge:
The cultural stigma around menstruation in Haiti often leaves girls feeling ashamed and isolated. Many lack basic resources such as sanitary napkins or menstrual education—leading to repeated school absences and increased dropout rates.

Key Objectives:

Remove the stigma and shame surrounding menstruation

Promote body-positive education through art and storytelling

Increase access to menstrual products, especially reusable pads

Empower communities to support menstrual dignity in schools

Encourage donor and partner engagement to fund ongoing distribution and education efforts

Strategy:
Maya Parkins designed an integrated marketing and communications plan built around storytelling, cultural sensitivity, and visual empowerment.

Key Elements
Visual Storytelling through Illustration:
Maya Parkins and her team created bold, culturally resonant illustrations that depicted young Haitian girls confidently attending school while menstruating, surrounded by supportive symbols—books, reusable pads, sunshine, and affirming phrases in Creole and English. A central visual showed girls breaking free from the metaphorical chains of shame and embracing menstruation as a symbol of strength, growth, and future potential.

Social Media Activation
Maya Parkins and her team launched a social media campaign using hashtags like #MenstruationIsPower, #PadHerPath, and #PrideInOurCycle, promoting menstrual education, myth-busting content, and testimonials from Haitian students, mothers, and community leaders.

Maya Parkins targeted audiences across:
Haitian diaspora groups

Feminist and health advocacy organizations

Educational partners

Young adult donors and Gen Z activists

Product Access and Program Storytelling:
In partnership with grassroots health workers, Womenful Voice distributed menstrual kits that included reusable pads, hygiene instructions, and a pocket-sized educational comic featuring characters who navigate their period with pride and resilience. These stories were also shared digitally, reinforcing key messages online.

Analytics + Impact Tracking:
Using AI-powered social media tools and demographic data, Maya Parkins and her team tailored content scheduling and design to engage our target audience more effectively. Maya Parkins and her team monitored engagement metrics daily and adjusted based on reactions and shares.

Results:
Engagement Surge

+65% increase in Instagram and Facebook engagement within the first month

Social media reach tripled across targeted Haitian and diaspora audience groups

Posts featuring illustrated empowerment stories saw 3x higher share rates than static graphics

School Retention Support:

Over 700 girls received menstrual kits as a result of campaign-triggered donations

84% of surveyed participants reported feeling "less ashamed" about their cycles and more confident attending school

Community and Donor Activation:
Raised 120% of the original donation goal within six weeks

Gained new partnerships with two health-focused nonprofits for future menstrual kit distribution

Secured press interest from regional women’s health publications and blogs

Conclusion:
The “Menstruation is Power” campaign showed that powerful visual storytelling—combined with strategic outreach and tangible aid—can shift mindsets and drive action. By transforming menstrual shame into a message of strength and sisterhood, Womenful Voice not only boosted engagement but directly helped girls stay in school, retain dignity, and take control of their futures.

At Idea Craft Strategies, Maya Parkins believes that campaigns aren’t just about visibility—they're about impact. This initiative proves that strategic communications can change narratives, build confidence, and deliver life-changing resources to those who need them most.